Andrew Scott, managing director of Purplex, the window industry marketing consultants, has been confirmed as a key note speaker at next week’s FIT Show in Telford.
Andrew has built, acquired and sold a number of companies across the industry and will share some real insights, trends and market changes, as well as introducing some powerful marketing and growth strategies.
Andrew will be speaking across all three days at the ‘FIT for Business’ seminar programme. On Tuesday, April 16th at 12:30pm he will be exploring the reasons why some companies struggle to create sustainable growth. He introduces ‘the Marketing Wave’ and outlines a new way of thinking to break through the glass ceiling and create sustained growth, even in a difficult market.
On Wednesday April 17th Andrew will speak at 2:30pm with his seminar ‘Strike Gold with your Customers.’ It costs 7 times more to win new customers than it does to retain existing ones. Here Andrew introduces the 5 overlooked strategies that can help you catapult sales revenue and profitability by working closer with your existing customers.
Finally on Thursday April 18th Andrew will speak at 12:30pm - ‘Lead Nurturing at the Heart of Sales.’ Most sales people will focus on the leads that are fastest or easiest to convert to customers. This seminar shows how to increase sales conversion rates by up to 60% by introducing a lead nurturing process, turning ‘warm leads’ into ready-to-buy customers.
Andrew comments: “Whether you’re a systems company, fabricator, installer or component supplier these seminars will give you an insight into the future of the industry and add power your marketing. Those attending will walk away with strategies that can immediately be applied to increase sales and profitability.”