- Insight Data Ltd -

22,000 new trade customers

Research carried out by Insight Data has identified an increase in the number of local builders offering double glazing and other home improvement products alongside their regular services. This rise in builders offering windows and doors presents new potential trade customers to fabricators/suppliers.

“When carrying out renovation work, such as fitting kitchens or showers, the builder is forging a relationship with the homeowner,” explains Sonia Punter, Insight’s sales manager, “If the same homeowner then wants new windows or a new conservatory they are more likely to ask the builder that fitted their kitchen to carry out the work.

“Without the advertising costs, sales commissions or overheads of a window company, a trusted local builder can provide good value for money. This makes them more likely to be chosen to carry out window and door installations, and opens up new sales opportunities for fabricators.”

But it’s not just fabricators that can benefit from these untapped sales opportunities; installers can also create new sales revenue streams through buying-in windows and doors from fabricators, then supplying these to local builders via trade counters.

Sonia goes on to comment that although the opportunities are there, companies are missing out because of how difficult tracking local builders down can be, with many operating on word of mouth recommendations alone:

“We recognised that local builders are difficult to track down which prompted Insight to launch our Local Builders database. It currently contains 22,000 records with 10,000 up to date email addresses for local builders who are installing home improvement products such as windows and doors.”

The Local Builders database is available through Salestracker, the online prospecting software from Insight Data that is updated live in real-time. Users can log-in anytime, anywhere from any internet enabled device in order to target and manage potential prospects as well as create accurate and up to the minute contact lists for direct mail, email and telesales campaigns.

“With over 22,000 contacts listed in the Local Builders database, the sheer volume of products being bought in by these builders provides a lucrative market. Companies looking to capitalise on this growing market can use Salestracker to target and connect with thousands of potential new prospects,” concludes Sonia.



News title: -    22,000 new trade customers
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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