Roseview Windows, the UK’s longest established fabricator of uPVC vertical sliding sash windows, has become the first company to offer a deep bottom rail on the Eurocell VS window.
As Eurocell’s biggest VS fabricator, Roseview were entrusted to become the first company to bring the deep bottom rail to market and trade sales manager Byron Field is delighted the feature is now available.
“Deep bottom rails are one of the stand-out features of an authentic timber sash window and its availability on the Eurocell window will open up new opportunities for our customers. We already offer the feature on our premium product, the Heritage Rose (manufactured using the Rehau window system) and it has proved very popular, especially in heritage and conservation sectors. We are looking forward to replicating this success with Eurocell and making one of the best uPVC sash windows on the market even better.”
Roseview brand their Eurocell VS window as the ‘Charisma Rose’ and the product is backed up by range of marketing literature to help their customers win more sales. Marketing literature available through Roseview includes a bespoke retail brochure, pop-up banners, posters, flyers and pamphlets while online support is planned for the near future.
“We provide all the tools the professional installer needs to successfully market their business” Byron adds. “The literature is ideal for showrooms and helps installers better communicate the benefits of our products to the end-user.”
The availability of the deep bottom rail on Eurocell is the latest in a long line of industry firsts for Roseview. Last year they became the first company to offer run-through sash horns on both the Rehau and Eurocell window systems, a factor that has led to their products being installed in sensitive conservation areas where timber, not uPVC is normally the material of choice.
“Product innovation is engrained in the culture at Roseview and we are always looking to improve and push manufacturing boundaries” Byron comments. “The deep bottom rail is our latest development and I look forward to introducing the option to our trade customers.”