Around 270 people from companies exhibiting at The FIT Show next April made their way to the Telford International Centre this week to attend the Exhibitor Briefing Day, to meet staff and contractors and to learn about plans for the visitor campaign.
Against a back-drop of posters showing more than 50 representatives of companies taking part in the exhibition that have formed the backbone of the campaign so far, The FIT Show team told a silent audience what had been done to date and what was to come.
The FIT Show’s Matthew Glover told guests that just a handful of stands remained despite floorspace being extended twice, going on to detail how thousands of people have been reached through the most extensive campaign ever staged for a UK glass and glazing exhibition.
Exhibition industry expert Austen Hawkins reminded guests of the do’s and don’ts of exhibiting in a superb hour-long presentation that had many furiously scribbling notes whilst others queued afterwards to speak to him to gain more insights. The presentation has subsequently been added to the Exhibitor Log In download section of the FIT Show web site for use by all exhibitors when preparing for the event.
The programme worked up to the highlight of the programme when Simon Iredale from The FIT Show’s marketing agency Motionlab presented the successor to the now famous ‘everyone’s going’ campaign that has become the catchphrase of the window, door and conservatory industry. The new theme is a natural follow on with genuine fabricators and installers that have already committed to attending the event telling the industry ‘I’m going’ and why they wouldn’t miss The FIT Show when it takes place in April 2013.
Response to the new campaign was universally positive, with details of how all channels will be utilised to ensure the message reaches thousands of window, door and conservatory manufacturers and installers who are the main focus of the event. Guests then spoke to The FIT Show staff and contractors appointed to provide stand building, signage and other services to exhibitors.
Said by one stand contractor in attendance to be the “biggest turnout in a hundred similar events for other exhibitions” that he has attended, exhibitors were enthusiastic about the presentations and excited about the ‘I’m going’ campaign that will run up to the event next April. One remarked: “It was a brilliant day; both I and my colleague who came with me were really impressed with all the hard work….We also are now looking at a campaign to encourage all our glazing members, of which there are more than 1000, to attend as well as a campaign to get people who are not our members to come.“
Twitter was buzzing with UAP Tradelocks tweeting: “Good day at the #FITShow briefing day today. Looks like it is going to be a really good show” and Ultraframe saying: “#fitshow fantastic 'I'm going' campaign... Really clever, well done”.
Matthew Glover of The FIT Show says the day exceeded even his “wildest expectations”: “The whole industry has got behind The FIT Show and we are impressed with the commitment made by exhibitors. Everyone was so enthusiastic and determined to make the event work.
“We will have more than 150 exhibitors and a programme of seminars and the Master Fitter Challenge that is going to be so exciting, and so much else. Everything will be there to make it a really profitable day out for visitors.”