- Solidor -

Marketing success for Solidor

Example of the mailing campaign

Composite door manufacturer Solidor has had over 360 sales leads from its first marketing campaign using Salestracker, the prospect database from Insight Data.

“We have been staggered by the response” admits Solidor MD Gareth Mobley. “Our sales team have already opened 50+ new trade accounts and new customers are coming on board every day.”

The marketing campaign was designed to raise awareness of the Solidor composite door range and launch an all-new brochure, and used a direct mailer delivered to carefully selected fabricators and installers with an email follow up linked to a dedicated landing page and enquiry form.

“Within 48 hours telephone enquiries flooded in and sales leads from the email enquiry form had gone off the scale. Fortunately we had just adopted Insight Data’s Salestracker software which helps us manage the lead from enquiry through to product samples, sales visits and initial orders” explains Gareth.

Demand for Solidors innovative composite door range continues to grow. The company manufacturers the door using a 48mm thick solid laminate timber core for better performance, in 14 colours including new Duck-Egg blue. A range of Secured by Design hardware is available with options exclusively available to Solidor customers.

“There is no point having the best products on the market if people don’t know about them. That’s where the Insight database comes in. As it’s updated live in real-time the data is extremely accurate and we’ve been able to engage directly with genuine potential customers. Given the response rates from our latest campaign we expect this to translate into over £2million additional sales.”

Commenting on the marketing campaign Insight Data’s MD Andrew Scott said; “Insight has over 20 staff working behind the scenes continuously researching and tracking the industry, and our clients access this information in real-time to ensure they get the very best results from their marketing. Solidor clearly demonstrates what can be achieved when you combine innovative products and a compelling marketing message.”

News title: -    Marketing success for Solidor
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Insight Data Ltd

Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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