- Insight Data Ltd -

Marketing success for Solidor

Example of the mailing campaign

Composite door manufacturer Solidor has had over 360 sales leads from its first marketing campaign using Salestracker, the prospect database from Insight Data.

“We have been staggered by the response” admits Solidor MD Gareth Mobley. “Our sales team have already opened 50+ new trade accounts and new customers are coming on board every day.”

The marketing campaign was designed to raise awareness of the Solidor composite door range and launch an all-new brochure, and used a direct mailer delivered to carefully selected fabricators and installers with an email follow up linked to a dedicated landing page and enquiry form.

“Within 48 hours telephone enquiries flooded in and sales leads from the email enquiry form had gone off the scale. Fortunately we had just adopted Insight Data’s Salestracker software which helps us manage the lead from enquiry through to product samples, sales visits and initial orders” explains Gareth.

Demand for Solidors innovative composite door range continues to grow. The company manufacturers the door using a 48mm thick solid laminate timber core for better performance, in 14 colours including new Duck-Egg blue. A range of Secured by Design hardware is available with options exclusively available to Solidor customers.

“There is no point having the best products on the market if people don’t know about them. That’s where the Insight database comes in. As it’s updated live in real-time the data is extremely accurate and we’ve been able to engage directly with genuine potential customers. Given the response rates from our latest campaign we expect this to translate into over £2million additional sales.”

Commenting on the marketing campaign Insight Data’s MD Andrew Scott said; “Insight has over 20 staff working behind the scenes continuously researching and tracking the industry, and our clients access this information in real-time to ensure they get the very best results from their marketing. Solidor clearly demonstrates what can be achieved when you combine innovative products and a compelling marketing message.”

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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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