Fabricator Conservatory Outlet achieved a 27% increase in sales in 2011-12 compared to the previous financial year to record a third consecutive year during which the company has grown by 20% or more.
The Wakefield-based manufacturer which serves the Conservatory Outlet Network of Dealers has consistently grown year-on-year but these latest results represent the most significant increase in the company’s history.
During the same period, eight successful and reputable regional installers have joined the Conservatory Outlet Network of Dealers which spans from Aberdeen to the Isle of Wight and officially covers more than 45% of the UK per capita. It is conservatively estimated that 28 million people now have a local Conservatory Outlet Dealer and Conservatory Outlet’s daily invoiced sales were, in turn, up by more than 25% in the final quarter.
In addition to new partnerships with installers in Kent, Middlesex and Leicester to name but a few, Conservatory Outlet has also witnessed its more established customers continue to increase their business, with several dealers opening second, third, and in some cases, fourth showrooms over the last 12 months. The group turnover of the Conservatory Outlet Network now stands at £75m and many dealers are experiencing more than just the modest growth forecasted in industry reports on the retail window, door and conservatory market.
In line with its increase in sales Conservatory Outlet has invested back into its business in a number of ways including a quad welder and URBAN SV800 production line; a barcode tracking system; vast improvements to its bespoke business management software known as C02; and Secured by Design Certification. The company has also recruited more employees in both the factory and adjoining offices; committed to becoming a Gold Award Investor In People; and funded a programme of professional retail sales training for its network members.
Unsurprisingly, investment in online marketing has also stepped up a gear yet again as Conservatory Outlet strives to increase the already thousands of online enquires that it generates from internet users who visit its retail facing website.
‘Of course it’s great to record such positive results, and see many of our customers doing the same, as it justifies the investment in websites, literature and product samples the we make when a new dealer joins the Conservatory Outlet Network,’ said Conservatory Outlet Sales Director, Greg Kane.
‘There’s a feel-good factor in the network, evident at events such as our Dealer Conference and sales training seminars that defies much of the doom and gloom that is reported elsewhere, and this is both cause and effect of our collective success.’