- Insight Data Ltd -

New Email Marketing Guide Published

Insight Data, the specialist supplier of business prospect data, has published a comprehensive guide to email marketing.

“Email marketing is a powerful, cost-effective marketing tool but many companies still don’t fully grasp the complexities of running a successful campaign” explains Helen Costeloe-Hughes, commercial director.

Insight Data, an accredited member of the Direct Marketing Association, sends two million emails per year and has a dedicated digital marketing team who specialise in email marketing. “Many companies run their own email marketing in-house or ask their marketing agency to do it for them, but without the experience, technical knowledge or software the results can be poor and companies can end up being identified as spammers” adds Helen, who points out that over one billion spam emails are sent every day.

The free email guide is a no-nonsense ‘Best Practise’ guide packed with advice and insider-tips to get the maximum response from email marketing. It also provides a comprehensive technical and compliance guide and is ideal for both marketing agencies and end-users alike.

To download your free copy of the guide, visit www.insightdata.co.uk

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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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