- Insight Data Ltd -

Truframe sees the future with Salestracker

Trade fabricator Truframe is the latest major industry supplier to adopt Salestracker, the online prospect database from Insight Data.

The company manufactures over 2,000 frames per week and Salestracker will form a key role in Truframe’s continued growth. According to sales director, Steve Lane, the unique way in which Insight collects and manages data makes all the difference;

“Like many companies we were guilty of using Yellow Pages, the internet or old contact lists to find new customers. But we wasted so much time and money as the information was always out of date, companies had moved or gone bust and many companies just didn’t fit our target customer profile. Salestracker has changed all that, putting only the most relevant potential customers at our fingertips.”

Salestracker means Truframe’s sales team spend more time in front of the right potential customers and less time visiting time-wasters. “Salestracker enables us to target new customers precisely, by product usage, brand loyalty and even volume. As it’s web-based and can be accessed via any internet-enabled device our sales team don’t waste time if they get to an appointment early – they just log-on and pull up a list of contacts to call.”

For more information on Salestracker and for a free demo, call Insight Data on 01934 808293



News title: -    Truframe sees the future with Salestracker
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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