Whiteshill Systems, experts in bespoke sales software development, have worked closely with a major Home Counties-based installer to create a customised suite of software. Thames Valley Window Company has an excellent reputation for quality installations across Surrey, Hampshire and Berkshire, but wanted to increase their cost control and margin analysis.
Director Mark Schofield outlines how the initial brief rapidly extended from the back office cost control to front end sales functions. “Our initial objective was to improve our understanding of job costing and profit generation, establish where our margins were being generated and how we were allocating actual costs against jobs. However, once we met with Whiteshill, it immediately became apparent that we could also improve our front end sales presentations.”
Whiteshill’s Mark Dudley takes up the story; “Following our initial discussions with Thames Valley, we took Focus, the standard-setting pricing and sales software for windows and doors from Windowlink and created a totally unique package. The standard Focus programme can be used straight out of the box, but we knew that by going a step further, we could provide a fully integrated system that would help Thames Valley to maximise their potential at every step of the sales process.”
The result has surpassed all expectations as Mark Schofield explains; “If we had simply bought the software and run it ourselves, there is no way we would have seen the full potential right through our business. We now have a system that helps us keep tight control of our costs as well as helping our sales team to improve their conversion rates on the back of improved presentations to home owners.”
Whiteshill’s Mark Dudley concludes; “Following on from this customised Focus installation, we are now working on a bespoke version of the Vector conservatory and orangery program which will dovetail perfectly with the added value approach that Thames Valley takes with their customers. This will be backed up by a full training programme to ensure everyone on the sales team is comfortable with the system and can generate the same results as seen from the Focus windows and doors package.”