- Insight Data Ltd -

Successful Eco-Build debut for Insight Data

Insight Data’s sales manager Sonia Punter (right) and Mandi May customer support advisor (left)

“A resounding success” is how Sonia Punter, sales manager of Insight Data, describes the company’s three days at the recent Eco-Build exhibition.

Insight Data were making their Eco-Build debut and used the opportunity to showcase their full range of prospect databases to some of the UK’s leading building product manufacturers and suppliers. Databases on display included the Construction File, the Architects database and the Renewable Energy Installer database, all of which generated much interest from companies wanting to generate new business in the commercial and renewable markets.

Sonia explains further: “Many of the UK’s biggest manufacturers and suppliers were present at Eco-Build and we had a steady stream of visitors at the Insight stand. Everyone I spoke to was impressed with the accuracy of our prospect data – which is continually updated by our team of in-house researchers – and the easy online access through Salestracker, our online prospect database software.”

Popular at Eco-Build was the Construction File, a database that brings together all the major house-builders, main contractors, developers and major maintenance companies in the UK with 4,900 named senior contacts. The Architects database meanwhile contains 15,000 contacts specialising in key sectors such as housing, education, health, retail, leisure or commercial and further sub-sectors such as social housing or schools.

“These two databases are perfect for suppliers who operate in the commercial market” Sonia explains. “The Construction File enables suppliers to target decision makers at all of the UK’s biggest building firms while the Architects databases enables suppliers to reach architects early at the design stage - making for a very effective two pronged marketing attack.”

Green issues were of course very much the central theme at Eco-Build, and according to Sonia, Insight’s Renewable Energy Installers database went down a storm. “The renewable energy market has exploded over the past year and as a result solar panel manufacturers and distributors are desperate to get in contact with solar installers. The Renewable Energy Installers database provides full contact details of over 4,500 companies who install renewable energy including solar, ground and air heat pumps and biomass and is an immensely powerful prospecting tool.”

News title: -    Successful Eco-Build debut for Insight Data
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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