Pilkington Activ™ goes neutral to increase choice and sales

Following the extraordinary success of Pilkington Activ™ Blue in becoming the number one high performance glass for conservatory roofs, the choice for installers and homeowners has been extended with the launch of Pilkington Activ™ Neutral.

Pilkington Activ™ Neutral provides the same excellent solar control and self-cleaning properties that have made its ‘Blue’ sibling so popular for installation in conservatory roofs whilst offering a cool, neutral appearance and superb light-transmittance.

With Pilkington Activ™ Neutral, homeowners now have a wider choice of self-cleaning, solar control glass for the roof and vertical glazing of their conservatory to significantly increase comfort levels and reduce the chore of cleaning. The combination of Pilkington Activ™ Neutral with Pilkington K Glass™ or Pilkington Optitherm™ SN in an insulating glass unit with argon gas is an ideal solution for conservatory glazing

Pilkington Activ™ Neutral will benefit from the ongoing TV and national press advertising and other intensive marketing activity that has seen Pilkington Activ™ sales multiply more than 15-fold in just two years; an incredible success story by any standards and a phenomenon in glazing. Crucially, the world’s first self-cleaning glass has stimulated sales of replacement windows and conservatories in an otherwise difficult market, proving the worth of high performance added value glass when professionally marketed and sold.

“Pilkington Activ™ has been successful on so many levels,” says Pilkington Commercial Director David Stoker, “but we are not resting on our laurels. Continuous development is responsible for this latest addition to the Activ family and we expect to see a further increase in sales as a result. I am also delighted that we have been able to offer so much support to installers which has resulted in such a boost to the market,” he added.