Insight Data

Customer Data scandal for credit checker big boys

Insight Data Operations Director, Jade Greenhow, responds to shocking customer data breach scandal.

One recent news article really highlighted why we shout about customer data security so much.

It has come to light that several big players in the credit checking industry have been reckless with their customer’s personal data.

A two-year investigation into how Experian, Equifax and TransUnion used personal data for marketing purposes by the Information Commissioner’s Office (ICO) revealed that they were “trading, enriching and enhancing people’s personal data without their knowledge”.

As a result of the ICO’s investigation, Experian, Equifax and TransUnion made improvements to their direct marketing services business.

Equifax and TransUnion made the required improvements and withdrew several products and services. The ICO is therefore taking no further action against them.

This is shocking for many reasons. In a nutshell, millions of people were potentially targeted by commercial organisations, political parties or charities, and their personal data collected and profiled without their knowledge as a result of these companies’ data security behaviours.

Here at Insight Data we collect, store and sell prospect data for businesses in the construction and fenestration industry. We are incredibly aware of our responsibility to manage that data in a legal and transparent way.

At Insight Data, we work with businesses across the supply chain to provide a cost-effective and compliant solution which allows them to stay on the right side of GDPR, whilst still effectively marketing to prospective customers. That’s why we are trusted by so many businesses across the UK.

Insight Data

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI

News title: -    Customer Data scandal for credit checker big boys
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0 message received  30/11/2020 14:19:11  18962