Deceuninck s July sales reach another record high

Heritage Flush Sash

Deceuninck sales have continued to rise this summer. Following strong growth before the lockdown, and a ‘spectacular’ recovery in June, sales in July were up a record-breaking 31.9% year-on-year, 20.9% ahead of our pre-Covid budget.

The leading PVC-U window systems company says all Deceuninck fabricators have seen strong demand since lockdown, with the proportion of sales that are colour also jumping from 60% to around 70% of total sales over the past few months.

“We anticipated some pent-up demand as the industry came out of lockdown, and to be fair we were growing rapidly before the pandemic, but our customers’ sales have continued to grow at an incredible pace”, says Rob McGlennon, Deceuninck MD.

“Colour in particular has skyrocketed and shows no sign of slowing down. The home improvement market is doing much better than many predicted, with the top end doing spectacularly well. It’s fuelled by the Haves, a still-growing group of older homeowners whose homes have appreciated greatly in value in the last 20 years, who have the money and the desire to spend improving their properties. Colour and ‘aspirational products’ like our Heritage Flush Window and Slider24 are a big part of this trend.

“No-one can predict the next six months, but we’ve invested in the right mix of products, the right level of stock, service and support to give fabricators a very effective competitive edge in these challenging times.”


Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

News title: -    Deceuninck s July sales reach another record high
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