Bison Frames (UK) Limited

The Genesis Installer Network GIN is a tonic for retail installers

Glazing retailers across the country are reaping the benefits of joining the Genesis Installer Network (GIN) from Bison Frames. This is the view of Marcus O’Boyle, Business Development and Marketing Manager of Bison Frames, who said: “Approved installers of the Genesis Installer Network benefit from qualified homeowner leads as a result of our targeted consumer marketing campaigns. Offering products from our Genesis Collection and membership to ‘GIN’ gives retail installers a competitive advantage and association with the respected Genesis retail brand”.

The Genesis Collection of window and door products has taken the market by storm in recent years. Meticulously crafted by Bison Frames, the Genesis Collection offers a range of premium windows and doors in a choice of PVC-U and Aluminium, to enhance any installer’s portfolio while giving today’s consumer the high-end products they are looking for. And by uniting a team of high calibre installer partners into the Genesis Installer Network, the Yorkshire-based business is able to develop the Genesis brand further into the consumer.

Launched in 2015, the Genesis Installer Network is free to join and member companies receive a dedicated company page and gallery on the Genesis Collection website, which further drives consumer interest for each retail installer. This gives installers the opportunity to enjoy greater visibility and generate additional local sales leads too.

While the Genesis Installer Scheme is an impressive way to secure more business, it is far from the only benefit that working with Bison Frames offers. Marcus concludes: “We are a customer-focused business and our mission is to help our installing partners grow by providing proactive marketing support, product excellence, technical advice and reliable customer service. From fast quotations, superb quality products to in full, on time deliveries. We work together with installers so they can price and fit products with complete confidence, helping protect their cashflow and reputation.”

Bison Frames (UK) Limited

Founded in Barnsley in 2002, Bison Frames manufacture high-end PVC-U and aluminium windows and doors for the fenestration and building trades. They are uniquely positioned as offering a full suite of modern high-end products across all key product areas, including vertical sliders, flush sash casements and doors.

News title: -    The Genesis Installer Network GIN is a tonic for retail installers
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