Masterframe Windows

Masterframe Raises Standards with Authentic Collection

Masterframe is raising standards for homeowners choosing PVC-U sliding sash windows for their homes with the new specification Authentic Collection.

With the exclusive Timberweld® licence for manufacturing sliding sash windows and one of the best specifications on the market, the new range has been designed to give installers a competitive edge. Authentic Collection delivers windows with the wow-factor, so there’s no compromise for design-conscious homeowners.

Carol Slade, Managing Director at Masterframe explains: “When homeowners decide to replace their old timber windows, it’s rare that they want to retrofit with a standard PVC-U window. If they’re switching from timber to PVC-U, they want a window that really looks the part.

“As the PVC-U market has developed from standard white plastic to value-added premium products, homeowners have come to generally expect higher standards from replacement windows. It’s even more important when they’re shopping for vertical sliders.

“If a homeowner is looking for sliding sash windows, there is already a certain expectation of quality and beautiful aesthetics, but we understand that installers need to stay competitive. That’s where the Authentic Collection comes into play.”

Authentic Collection raises the standard for sliding sash windows. They feature Timberweld® technology, the unique patented method that produces traditional timber-style butt joints both inside and out. Every component has been carefully selected to offer superior performance and aesthetics.

On top of this, the Authentic Collection comes with BBA Approval which means Masterfame’s sash windows have exceeded the BBA’s 20,000-cycle endurance testing for ‘whole of life’ performance. White woodfoil comes as standard for Authentic Collection windows and there’s the additional option for frames to be coloured matched to any Farrow & Ball, RAL or B.S. colour.

The collection enables installers to remain competitive without compromising on quality and there is a huge range of marketing support available to help them sell the difference that Authentic offers.

“As they say, the devil is in the detail,” continues Carol, “And that’s why our team created this range to include the special details that really make the difference for homeowners.”

Masterframe Windows

Masterframe Windows Limited and The Bygone Collection

Company Overview for: Masterframe Windows Founded in 1988, Masterframe Windows Ltd has specialised in the design and manufacture of high quality PVC-U sliding sashes since 1991, selling to trade and retail installers. Masterframe created the Bygone Preferred Installer (BPI) network in 1999, to exclusively sell the high specification Bygone Collection Window to homeowners. BPIs get marketing support through training, seminars and conferences and the Bygone Collection website.

Masterframe was the first UK window company to announce an energy efficient ‘C’ rated window from The British Fenestration Ratings Council (BFRC), and the first to achieve British Board of Agreement (BBA) ‘system status’, which tests the whole window for a 20 year life expectancy, not just the profile. The company recently won two G 05 Awards, one for Energy Efficiency Initiative of the Year and the other for Customer Care. It was also shortlisted for Fabricator of the Year. Masterframe is also 2005 Regional Finalist of the Orange National Business Award 2005 for Customer Focus.

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1 message received  19/01/2021 21:52:34  18405