Tradesmith renews SBD licence after soaring security sales

MD, Mark Hutchinson & Lynn Poole (SBD)

In June Tradesmith confirmed its Secured by Design (SBD) licence for the next three years. The police initiative improves the security of buildings and their immediate surroundings to provide safe places to live, work, shop and visit. Usage of the logo is restricted exclusively to products that have successfully tested to Secured by Design requirements. The requirements and recommendations in the SBD toolkit are based on verified research and have been proven to achieve a reduction in crime risk of up to 87%.

Secured by Design only accepts products that have been tested and independently certified to the new enhanced security standard PAS 24:2016. This succeeded the 2012 version and includes more robust requirements for letter plates, among other changes.

“The best way to reduce burglaries and break-ins is to cut the chances of them happening,” says SBD Development Officer Lyn Poole who presented Mark with Tradesmith’s new certificate. “Tradesmith is in the forefront of this long running campaign in the South East which helps installers protect their customers’ homes with the very best, most secure windows and doors.”

“Security is more important than ever to homeowners, particularly in the South East,” adds Mark, “where property value has never been so high. It’s always been one of the top priorities for people purchasing new windows and doors, as this is where most burglars enter. Our high security options sell well, but with police and politicians openly concerned about crime-rates increasing after a 20-year decline, we’ve seen a big increase. This market will only get bigger.”

Call 01323 849123 for more information on Tradesmith’s Secured by Design range, which includes Ultion locks and VBH’s greenteQ hardware.


Tradesmith is a family-owned trade window and door fabricator supplying the South East.

The company has recently expanded its product range, teaming up with innovative suppliers such as Deceuninck (with Heritage) and Residence Collection (R7 and R9) to capitalise on homeowners’ strong appetite for colour and high-end windows and doors. Their impressive portfolio includes Halo, Masterframe vertical sliders and Warmcore, as well as Ultraframe and Stratus. Tradesmith is also capitalising on its reputation for excellent service by offering its standard delivery plus 3 Day and ‘Amazon-style’ Next Day delivery.

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