Deceuninck sales power near 30 ahead of a declining market

Deceuninck sales are powering ahead of a declining market. Pictured is the Heritage Flush Window.

Deceuninck has announced year-on-year sales up 18% to the end of July, in stark contrast with the market. According to installation statistics from FENSA, volume in H1 2019 was down 8.2% compared to the same period in 2018.

“We’re nearly 30% up on the market,” says Deceuninck MD Rob McGlennon. “So Deceuninck must be getting it right for fabricators and installers. Our colour percentage rose to 60% of sales in June and it’s still climbing. All our top 20 customers are selling over 50% of their sales in colour against a market which is less than 30% colour. Many fabricators sell well below this.

“Why are our sales storming? Because of colour, which we supply entirely from stock. We are extending our in-stock offer to 30 colourways, with a further 20 available on a 15-day lead time. That’s a total of 50 colours and colourways installers and fabricators can sell on no lead times (because they’re in stock) or very short lead times. It’s not just colour. Our flush sash is a star – it’s the leading flush sash – and we’ve added a flush door to complete the heritage flush suite.

Rob explained: “Commercial sales are flying too but we have more contracts than fabricators to make them, so if any commercial fabricators are reading this get in touch, because we need you! Partnering fabricators rather than just supplying them has proven to be a very successful policy. Powering their growth, has powered ours.

“The market has fallen, but it’s busy-busy for Deceuninck fabricators and installers.”


Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

News title: -    Deceuninck sales power near 30 ahead of a declining market
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