Insight Data Ltd

Turbulent times at British Airways with prospect of record 183 million GDPR fine

The Information Commissioner’s Office (ICO) has informed British Airways and its parent company, International Airlines Group (IAG), that it plans to issue a record fine of £183.39 million following a sizeable breach of the General Data Protection Regulation (GDPR).

The fine, which will eclipse the previous record of Google’s £44 million penalty, relates to a cyber-attack last year. The data breach saw website users directed to a fraudulent site, where customer details were harvested. In total, over 500,000 customers were affected with login, payment card, and travel booking details as well as the name and address information all compromised.

Explaining the proposed fine, Information Commissioner Elizabeth Denham said: “People’s personal data is just that – personal. When an organisation fails to protect it from loss, damage or theft it is more than an inconvenience.

“That’s why the law is clear – when you are entrusted with personal data you must look after it. Those that don’t will face scrutiny from my office to check they have taken appropriate steps to protect fundamental privacy rights.”

While BA Chairman, Alex Cruz says he is “surprised and disappointed” by the decision, Willie Walsh, Chief Executive of IAG commented: “British Airways will be making representations to the ICO in relation to the proposed fine. We intend to take all appropriate steps to defend the airline’s position vigorously, including making any necessary appeals.”

Whilst the fine is the equivalent of 1.5% of BA’s worldwide turnover in 2017, it could be far worse with a maximum fine of 4% of annual global turnover available to the ICO.

Jade Greenhow, Operations Director at Insight Data comments: “This record fine clearly shows the ICO will not stand by as businesses brazenly disregard GDPR compliance. As proven by Google, Facebook and countless other businesses both large and small, you simply cannot fly under the radar or avoid taking the necessary precautions to protect personal data.

“It’s a message the window industry needs to hear as many think they are too small to avoid the cross hairs of the ICO. In fact, it’s never been so important to ensure your business complies. At Insight Data, we work with businesses across the supply chain to provide a cost-effective and compliant solution which allows them to stay on the right side of GDPR, whilst still effectively marketing to prospective customers.”

Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI

News title: -    Turbulent times at British Airways with prospect of record 183 million GDPR fine
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