Editor letter the future of streamlined production Chris Jones

Chris Jones, sales director

Dear Ian

In the 35 years I’ve been in the industry, I’ve seen PVC-U manufacturing become more efficient, streamlined and lean.

The principle of streamlined production is simple – removing unnecessary processes makes it more efficient and cost-effective. In practice it has helped improve quality throughout the manufacturing process, and it’s helped make business as profitable as possible.

But, the process of using galvanised steel to reinforce PVC-U profile is largely unchanged. Steel reinforcement acts as a cold bridge in the profile, reduces energy efficiency and makes windows heavier. It also adds another step to the manufacturing process, plus the labour and time to cut, handle and fit the reinforcement, and the space to keep it.

Removing the need for separate reinforcement would be a next logical step.

Deceuninck’s new 5000 composite window system incorporates patented Linktrusion™ technology with immensely-strong pultruded glass-fibre reinforcement embedded in the profile. The system includes optional, patented thermal reinforcement with embedded steel wires in a low-density, insulating foam core encased in recycled PVC-U for excellent U-values.

Linktrusion™ technology is the first to remove the need for traditional steel reinforcement, which enabled the designers to create slim sightlines. Its great, inherent strength also allows specifiers to consider using very tall windows, and very large doors eg 1100 by 2500 for a single door. The windows are very strong and light and available in countless Decoroc and foiled colours as well as being 100% recyclable. Unlike steel reinforcement, the embedded Linktrusion™ reinforcement improves thermal performance rather than reducing it.

I believe the thinking and technology behind Linktrusion™ is the future of streamlined production. One day we’ll look back and wonder why we didn’t do it sooner.

Chris Jones, Sales Director Deceuninck

Deceuninck’s new 5000 composite window system incorporates patented Linktrusion™ technology


Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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