Customade (UK) Ltd t/a REAL Aluminium

Installer poised for more growth with Virtu AL

An installer has unlocked the extraordinary potential of Virtu-AL – the industry’s fastest growing aluminium effect entrance door – from Virtuoso Doors and described it as a ‘game-changing’ product that’s helped ramp up new business.

Leicestershire-based A14 Building Plastics has grown by 60% in the last five years and credits Virtu-AL with bringing in dozens of enquiries from customers who want the contemporary, high-end look of an aluminium door, but without the price tag.

Leigh Handley, senior manager at A14 Building Plastics, says: “We instantly took notice of the Virtu-AL door from Virtuoso because it is the only composite door on the market that comes in an aluminium frame. The door is absolutely stunning – it looks very high-end and we knew that it would appeal to customers who don’t want their door to be like everyone else’s,” he says.

With a stylish aluminium textured architectural appearance that’s virtually indistinguishable from the real thing, Virtu-AL looks and feels nothing like a traditional composite door, yet it benefits from all the characteristics of one. It incorporates realistic detailing to replicate the appearance of an aluminium door and achieve a crisp, contemporary look for a fraction of the cost. And now, homeowners can complete the aluminium look with the sleek aluminium outer frame – the first of its kind to be developed especially for a composite door.

“We’ve installed a number of Virtu-AL doors now and every customer has chosen the aluminium frame and ultra-modern pull bar handles because they suit the door perfectly,” Leigh adds. “Grey is a popular choice but, because Virtu-AL can be sprayed in any RAL colour, we can offer many more shades. We’ve just installed a bright red door at a home in Leicestershire and it looks incredible.”

“Our business has grown by 60% in the last five years and Virtu-AL will definitely help us sustain that growth. Game-changing products don’t come along that often, but this is definitely one of them!”

A14 uses Virtuoso Doors’ online door designer software – Gateway – to design, build, quote and order doors. The user-friendly software can also be used by A14’s customers to design their new door online by choosing their door style, colour, glass and hardware.

The company has also taken advantage of Virtuoso Doors’ marketing package, which includes a collection of brochures and one that’s dedicated entirely to Virtu-AL. The brochures have been designed to aid homeowner decision-making and capture the unique combination of craftsmanship and precision engineering that Virtuoso puts into creating every one of its doors.

“The marketing support, especially the Virtu-AL brochure, really helps us to sell and we’re busy preparing quotes for lots of potential customers. And I really rate the Gateway online quoting and ordering system – it’s so quick and easy to use,” Leigh says.

Tony Craggs, managing director of Virtuoso Doors, added: “Congratulations to Leigh and the team at A14 on their incredible success over the last five years, we are delighted that they are doing so well with our Virtu-AL door. Standing out from the herd is vital in this industry and it’s so rewarding to see a business differentiating themselves with Virtu-AL and winning new business at an exceptional rate.”

Customade (UK) Ltd t/a REAL Aluminium

REAL Aluminium is part of Customade Group, which operates nationwide and employs 1100 people in multiple manufacturing sites across the UK. The group also includes Polyframe (PVC-u), Atlas Glazed Roof Solutions (glazed roofs), Virtuoso Doors (composite and PVCu door panels), Hourglass Seal (sealed glass units), Stevenswood Trade Centre (trade counters) and Fineline Aluminium (specialist glazing).

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1 message received  16/01/2021 12:40:00  17895