Purplex Marketing

Building products demand to rise with launch of new 1bn SME housing development fund

Barclays, in partnership with Housing England and the Ministry of Housing, have announced they will be providing £1bn of funding to help stimulate the building of new homes across England.

The funding, which will come in the form of ‘competitively-priced’ loans between £5m and £100m, is specifically earmarked to support SME housebuilders and developers. As long as they can demonstrate ‘the necessary experience and track record’ to complete projects, they can draw from the fund to build homes for rent or sale as well as social housing, retirement accommodation and properties for the private rented sector.

It forms part of the Government’s ‘Housing Delivery Fund’, set up to better support SMEs and ultimately deliver greater diversity to the UK housing market. The new fund is the next stage in the Government’s pledge to build on average 300,000 new homes every year by the mid-2020s.

“With the Ministry of Housing reporting that two-thirds of all new homes are built by the 10 major housebuilders, the news of extra financial support will undoubtedly be welcomed by smaller developers and housebuilders,” comments Jade Greenhow, Operations Director at Insight Data. “This funding, along with the Land Release Fund – which provides local councils with funding to re-purpose dormant, council-owned land for housing, creates real scope for SME developers to dent the market share of the big, national housebuilders.

“This is of course really exciting news for the building products and fenestration industries too with the fresh demand this funding will create. If they haven’t already, now is the time for installers, fabricators and product manufacturers to invest in their marketing to ensure they are the first to be called when this funding is distributed, and projects begin. We work with businesses across the industry providing marketing services and real-time data, so they can effectively communicate with and promote their business to housebuilders, main contractors and even architects nationwide.”

Through their accurate, industry-specific data and market intelligence, Insight Data helps businesses across every sector to effectively target potential customers. As part of Insight’s five key databases, the firm holds up-to-date contact details and business information for housebuilders and main contractors – making up their nationwide ‘Construction File’.

Insight’s real-time data is accessed through their online portal Salestracker, which combines a live prospect database of over 60,000 potential customers, a powerful CRM system and an email-marketing platform. In addition to email marketing, Insight Data creates and manages direct-mail campaigns which can focus on a highly-targeted regional data set or even a nationwide audience.

Purplex Marketing

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI

News title: -    Building products demand to rise with launch of new 1bn SME housing development fund
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1 message received  27/01/2021 20:53:59  17462