Record breaking sales for Deceuninck s Flush Sash Window

Deceuninck’s Heritage Flush Sash now accounts for 22% of total sash sales

Deceuninck’s award-winning Heritage Flush Sash window has exploded in popularity since its launch 18 months ago. The G17 ‘New Product of the Year’ now accounts for a staggering 22% of total sash sales. Remarkably, these are all additional sales for Deceuninck.

Chris Jones, Deceuninck Head of Sales comments: “Homeowners love heritage-style windows because they enhance older properties and add character to modern homes. We developed our Heritage Flush Sash to meet this growing demand. In a short space of time Flush Sash has gone from zero to a massive 22% of total sash sales, an incredible achievement! What’s even more impressive is that the Flush Sash hasn’t taken volume from other products, it’s additional sales for Deceuninck. Our customers are seeing a similar trend and their sales have skyrocketed with this award-winning window.

“Deceuninck’s Flush Sash comes in 26 colourways from stock, another great selling point for customers. Heritage and colour go hand-in-hand and the majority of Flush Sash orders are foiled. Deceuninck customers sell the Flush Sash with confidence, knowing they’ll get it in 26 colourways and on their next delivery.”

Deceuninck launched its Heritage Flush Sash window at the FIT Show 2016. Designed to replicate traditional timber windows, Deceuninck’s Flush Sash combines beautiful looks with high performance. It achieves outstanding energy efficiency, Airtightness Class 4, Water tightness Class E900, Wind Resistance AE2400, and PAS24:2016 for security. The Flush Sash can be fully welded or mechanically joined and comes with a night vent facility, Georgian bar option and choice of traditional ironmongery. Part of Deceuninck’s Heritage Collection, it suites with the 2800 series and comes in 26 colourways from stock.

Deceuninck’s Heritage Flush Sash won ‘New Product of the Year’ at the G17 awards. Fabricators who want to boost their sales and margins can learn more about this record-breaking product by calling 01249 816 969, visiting and following @DeceuninckUK.


Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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