Colour sales double at Kestrel

Colour sales have doubled at Kestrel Windows since moving to Deceuninck. The Chorley-based trade fabricator reports across-the-board growth, and a 100% increase in colour in less than two years thanks to Deceuninck’s range of 26 colourways available from stock.

Director Mark Whittle explains: “Colour was a main driver behind our move to Deceuninck in 2016. We saw it as a growth area and a way of differentiating ourselves from rivals. The move has paid off and now over 50% of our total sales are in colour. We know we can get whatever colour we need from stock at Deceuninck, so when the order comes in from a customer, we’re ready to turn it around.”

Kestrel, which fabricates Deceuninck’s Heritage Window Collection and Slider24 patio door is also seeing strong growth in Deceuninck’s award-winning Flush Sash. Until recently the company dual-sourced but said it was the natural progression to become a Deceuninck-only fabricator.

Mark continues: “Deceuninck is one of the best, especially in terms of product choice and colour. We’re very happy with the product range and service. Deceuninck is a customer-focused innovative company, which is a good fit for our business.”

Deceuninck’s Head of Sales Chris Jones says: “Kestrel is a great success story. Mark and his team quickly recognised the growing trends to flush sashes and colour, and as a result Kestrel is flying high! Deceuninck is fully #ColourEnabled and we’ve invested in manufacturing, logistics and marketing so our customers are #ColourEnabled too and can sell colour with confidence. Our sales, and our major customers’ sales, are over 50% colour now. Colour is growing strongly, and well ahead of the market.”


Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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