TruFrame Ltd

Truframe s marketing a digital age department

TruFrame’s marketing department has recently benefitted from a number of additions, as they look to bring in considerable digital marketing expertise from B2B and B2C sectors, to go alongside more traditional means of corporate communications and branding.

The newly expanded marketing function is headed up by Paul Roper, Marketing Director, who brings extensive multi-channel marketing experience having worked both agency and client-side for brands such as, Cognizant Consulting, and Levi Strauss and is already putting in place a strategic plan to support the overall business objectives of TruFrame. With sales for the first half of 2017 up on the previous year, the company continues to build market share.

Supporting Paul is Ben Burch, Creative Designer, who has a wealth of experience in graphic and creative design with a flair for both online and print deliverables. Ben will be supporting TruFrame’s creative marketing, including results-driven customer development programmes. Additionally, Libby Zbaraska forms part of the team as Social Media and Content Executive, as a new graduate with a degree in English Literature with Creative Writing she brings a solid background in crafting great copy and content.

TruFrame’s success in recent years has been down to a combination of new business wins and through organic growth, with a plan to build on this strategy further, with a detailed plan from the new marketing function. Yet with digital marketing strategies more important than ever, the company is looking to bring some new thinking to the industry.

Paul Roper, Marketing Director of TruFrame commented: ‘We have carefully built the marketing function to ensure we can deliver not only powerful campaigns for us as a business, but also for our customers. As much as our hand-finished uPVC frames and customer care define us, our brand and marketing needs to be equally as distinctive and successful, something the team here is looking forward to helping to deliver across several areas.’

For further information on becoming a TruFrame partner visit e-mail or call the office directly on 01664 410 140.

TruFrame Ltd

TruFrame is one of the top five largest manufacturers of uPVC windows and doors in the UK, as well as being the only high-volume fabricator to finish every frame off by hand. This additional step in the manufacturing process is done to ensure the highest level of product quality and to provide a truly unrivalled finish.

Within their 50,000 sq foot operation, TruFrame manufactures a wide range of products from the Liniar Energy Plus system, along with a six-chamber frame for the Vista Door slab. The company also undertakes their own product development and testing programme in-house, which has already helped them realise a number of exclusive new products including the impressive Refine range of fully mechanically jointed windows.

News title: -    Truframe s marketing a digital age department
Submitted by: -   
Date published:-   

  |     |     |     |     |     |     |  

1 message received  28/09/2020 16:39:18  16640