The website of homeowner favourite Swish Windows and Doors has just been given a new look. Gerald Allen, Epwin Window Systems’ Marketing Manager, said: “The new Swish website provides an enhanced visitor experience and reflects our confident, reliable, high performing and ethically sound brand.”
As you would expect from the retail-focused brand, the new website, which is still at www.swishwindows.co.uk, is aimed at homeowners. There is plenty of information on all Swish brand products, showcasing their features and benefits plus stunning images to highlight the aesthetics of the market favourite. Visitors can request copies of Swish brochures. They can also read more about the Swish brand, its background and credentials to highlight the reliability and longevity of the brand as well as demonstrate its authority in the market place. At the same time, the news section and information on the member programme Excellence as Standard helps to highlight the forward-thinking nature, quality and dynamism of the brand.
Gerald comments: “The website, like all our marketing, recognises how important the decision to invest in new doors and windows is for homeowners.”
Visitors will find it easy to find details of the Swish installer nearest to them. There is also a call to action on every page for visitors to request a callback from their nearest Swish installer. Gerald comments: “By making it easy for visitors to start the conversation about Swish and their home we can deliver warm leads to our customers and help to drive sales.”
Throughout the site there is a focus on Swish’s British heritage and its key USP of a national brand with local installers. There is also a great deal of emphasis on the trusted nature of the brand, with information on the homeowner satisfaction rate plus homeowner reviews.
The Swish brand name is recognised by 7 out of 10 homeowners, an advantage that few installers can ignore. In its new website the brand has cemented its position as a name that homeowners can trust.